Investigation on the Influence of the Recession towards Online Retail Literature review

Investigation on the Influence of the Recession towards Online Retail Shopping - Literature review ExampleRetailing mainly aims at providing an innovative way of obtain experience for the consumers with due regards to their preferences to a large extent. The basic strategy of sell intends to deliver the best quality service for a longer period of time. In the current era, the sell labor plays a significant role as a major contri thator to the GDP egression of any economy. It is further noted as one of the fastest growing and most promising industries in the global region (Purohit & Kavita, 2009). It was further stated by Chan (2007) that retailing is considered to be the ultimate connection among the end-users and the production of various goods. With the assumption that the end-consumers are not quite huge in number or population and are immobile as well as uninformed, the firms operating in the retail industry should focus on various attributes. These attributes to be conside red by the retailing forms include the geographic regions of the targeted market, the price profile of the consumers, quality assurance, and product portfolio among others. It is in this context that by considering these attributes, a retail firm is likely to gain ground better understanding of the market trends and consumer behaviour (Frieden & Roche, 2006). Difference between conventional and Online Retail With due reflexion to the development of the retail industry, its structure can be classified in two segments, much(prenominal) as the traditional retail industry and the contemporary retail industry. As stated by Frieden & Roche (2006), traditional retail is highly developed in small areas of towns and cities of various geographical regions which fundamentally concentrate on the physical distribution of commodities with minimum role to play by technology. Traditional retailing stores reduce the cost of shopping as it brings the products within the reach of the customers, mostly in their local residential area. Certain significant aspects such as assurance of the selected products, its price, and promotional features among others are primarily taken into account by the traditional retailers. Traditional retail system also concentrated on direct selling channels which provided with bargaining opportunities to the customers but incurred considerable costs for the distributors (Chan, 2007). It is worth mentioning that in the contemporary retail marketing, various products are broadened including the categories such as food and grocery, wet groceries, and apparel among others that increases the growth of modern retailing. It mainly aims at developing different types of strategies and selling the products as well as services by minimizing the cost of the product. This enables the contemporary retail channels to offer the consumers a vast and complete range of products as per their request and at a cheaper rate than that on tap(predicate) through tradit ional stores. The supermarkets also bear same kind of strategies and are analyzed in an legal manner for an efficient development of traditional retailers. Another advantage presented by the retail stores can be regarded as the accessibility of various national discolourations as well as internationally renowned brand in the particular market segment (Berni & et. al., n.d.). This increases the customer satisfaction to a large extent